Q: Why are you changing the product names?
A: Sage has long been committed to providing small and midsized businesses with high-quality business software solutions. Over the past few years, we have made significant investments in creating common support services like Sage Business Care and Sage Advisor technology to help you get the most out of your software investments, making connected services like Sage Payment Solutions available to help you increase the effectiveness of your front and back office, and significantly improving the quality of web, phone, and community support resources to deliver a superior customer experience. In the year ahead, this trend will only continue as we build even greater strength and consistency in the Sage portfolio of solutions.
To help signify this new level of capability, Sage is evolving its brand strategy to build a strong master brand that exemplifies our commitment to a superior customer experience. This strategy will include renaming many of our core product offerings under the Sage 50, Sage 100, Sage 300, and Sage 500 banners, which in turn will help simplify finding additional Sage solutions that are the right fit for your business, when and if you need them, at any stage in your business growth cycle.
Q: What does the number 50 stand for in the product name? Why a number and not a name?
A: Numbers are often used in naming architectures that seek to emphasize the master brand. Examples range from Seattle’s Best Coffee to luxury car brands to many technology hardware firms. In our case, this approach helps to emphasize the Sage brand and our goal held in common across all of our products to deliver a superior experience. At the same time, the numbers help to identify the increasing levels of functionality or sophistication of the product lines. They help to make clear which products are most suitable for a business at different stages of the business growth cycle.
Q: When will the name change take effect?
A: The new name will be implemented with the release of Sage 50 Accounting 2013 in May 2012 while Simply Accounting will be in October 2012.
Q: How will Sage 50 be different from what Sage Peachtree offers today?
A: Sage 50 Accounting will still be the same easy-to-use software that simplifies your everyday tasks, streamlines processes, and provides control, insight, and security that helps save you time and money—all backed by a level of service you can depend on. Uniting our products under the Sage name will result in future product innovations and streamlined delivery of support and services for your business.
Q: Will my current version of Sage accounting products still work?
A: Yes, your current products will continue to work as they always have. Keep in mind that our obsolescence policy will affect which product versions will be supported in the future.
Q: Will prices change when the names change?
A: Price changes are not a function of the name change. We determine pricing based on current market conditions as well as the cost of maintaining our products to the highest standards possible.
Q: With this change, how do I get my software from you in the future? Will my purchase experience be the same or different?
A: There are no expected changes to how you acquire your Sage software. Plus, we are always looking for ways to make your purchase experience better.
Q: I understand that Sage Simply Accounting and Sage Peachtree will both be named Sage 50. What’s the difference? And how will I make sure I get the right product?
A: The two different products will retain all the individual features and functionality as they have today. Over time we hope to work more efficiently and share the best ideas from both products. However, they’ll continue to address the needs of customers in the two countries, Canada and the United States. To avoid confusion and to help you choose the correct product for your business, look for the designations “U.S. Edition” and “Canadian Edition” attached to the product names and descriptions. There will continue to be distinct packaging and graphics for the two products, and we’ll limit the marketing of each to its specific geography. This will ensure we present the best solution to our customers based on their geography.
Q: Why aren’t the names of other Sage products I use, like Sage ACT! and Sage Timeslips, changing?
A: With some products, such as Sage Timeslips, our business strategy is to support our existing customer base rather than attracting new customers; in this case, it makes sense to retain the familiar product name.
In a few cases, such as Sage ACT! and Sage SalesLogix, the products are positioned differently internationally, and it is more challenging and more confusing for our customers to change the name in these diverse markets.
Q: Will it be easier to integrate with other Sage products?
A: In the short term, there will be no changes to product integrations. However, Sage is working on future improvements to product integrations and easier migration within each product line.
Q: There’s a Sage 50 UK version. Will Sage 50 incorporate some of that functionality?
A: The Sage 50 product in the UK is a distinct and separate product that is designed for small businesses in the UK, just as Sage 50—U.S. Edition and Sage 50—Canadian Edition are designed for businesses in the US and Canada respectively. Each will maintain its distinct features and functionality.
Q: Will there be additional benefits of using Sage products in the future?
A: Sage is constantly improving our products. This heritage of rich feature improvements will continue, along with the benefits of Sage-wide tools, such as Sage Advisor, Sage Business Care, and Sage Business Intelligence, which will help you work more efficiently, make more informed business decisions, and get the most out of your software investment.
Q: How about the Sage websites and social media sites? Will they be renamed? How will I find them?
A: We will be changing the name of the affected product websites and of the various social media channels. In addition, we are developing a plan to help bridge the transition between old and new product names, especially for the various search engines. We’ll find various ways to communicate this to you so you can continue to engage with us through the Internet.
Q: I recently purchased the Sage Simply Accounting Spanish/Bilingual edition in the U.S. Can I still get upgrades, and what is that product going to be called?
A: The current Sage Simply Accounting product that is available in the U.S. is primarily for our Spanish-speaking customers. We will continue to support this product, and its new name will be Sage 50 Accounting—Spanish/English Edition.
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